Netflix Network ID

This project sought to advertise to Netflix's broad demographic while still retaining Netflix's branding. I utilized the current logo animation for inspiration. My concept drew from the idea of being sucked into the shows and movies we love that Netflix has to offer. Instead of a passive viewer, the audience becomes a part of the Netflix experience through the integration of glowing light bars. By integrating a wide variety of shows and utilizing the Netflix logo that is currently in place, this design aims to appeal to a wide audience.

Formatted for instagram, and meant to be viewed in a loop that just keeps looping.

Music: Inspector Norse by Todd Terje

New Jersey, Spring 2020